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A PREFACE TO MARKETING MANAGEMENT

PETER, J. PAUL , DONNELLY, JAMES H.

2006

BOOK
Category

MARKETING

Abstract A PREFACE TO MARKETING MANAGEMENT OFFERS EVERYTHING YOU NEED TO GAIN A SOLID FOUNDATION IN MARKETING MANAGEMENT. SUCCINCT BUT COMPLETE CHAPTERS ENCOURAGE YOU TO GO BEYOND TRADITIONAL MARKETING PRINCIPLES AND FOCUS ON THE ROLE MARKETING PALYS IN SHAPING BUSINESS FUNCTIONS AND ORGANISATIONAL STRATEGIES.

ISBN 007296216X
Author(s) PETER, J. PAUL , DONNELLY, JAMES H.
Credits
Edition 10TH ED.
Year 2006
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING
Language English
Collation 254 P., 20CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A
2 Limassol I 4 No A