|
Category |
MARKETING
|
Abstract |
A PREFACE TO MARKETING MANAGEMENT OFFERS EVERYTHING YOU NEED TO GAIN A SOLID FOUNDATION IN MARKETING MANAGEMENT. SUCCINCT BUT COMPLETE CHAPTERS ENCOURAGE YOU TO GO BEYOND TRADITIONAL MARKETING PRINCIPLES AND FOCUS ON THE ROLE MARKETING PALYS IN SHAPING BUSINESS FUNCTIONS AND ORGANISATIONAL STRATEGIES.
|
ISBN |
007296216X
|
Author(s) |
PETER, J. PAUL
,
DONNELLY, JAMES H.
|
Credits |
|
Edition |
10TH ED.
|
Year |
2006
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
254 P., 20CM
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|