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| Category |
ADVERTISING
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| Abstract |
THE STUDY OF ADVERTISING GIVES STUDENTS, REGARDLESS OF THEIR MAJOR FIELD OF STUDY, MANY VALUABLE TOOLS TO USE IN ANY SUBSEQUENT PROFESSION. IT HELPS THEM LEARN TO: THINK AND PLAN STRATEGICALLY, GATHER AND ANALYZE PRIMARY AND SECONDARY RESEARCH DATA, COMPUTE AND EVALUATE THE POTENTIAL OF ALTERNATIVE COURSES OF ACTION, COOPERATE WITH A TEAM IN DEVELOPING CREATIVE SOLUTIONS TO A PROBLEM, ANALYZE COMPETITIVE PROPOSALS, UNDERSTAND WHY PEOPLE BEHAVE THE WAY THEY DO, EXPRESS THEMSELVES AND THEIR IDEAS WITH CLARITY AND SIMPICITY, PERSUADE OTHERS TO THEIR POINT OF VIEW, APPRECIATE AND ASSESS THE QUALITY OF DIFFERENT CREATIVE ENDEAVORS, AND USE DATA TO SPEAK WITH KNOWLEDGE, CONFIDENCE AND CONVICTION.
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| ISBN |
0071122931
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| Author(s) |
WILLIAM F. ARRENS
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| Credits |
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| Edition |
8TH ED.
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| Year |
2002
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| Publisher |
MACGRAW-HILL
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| Type |
BOOK
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| Keywords |
ADVERTISING
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| Language |
English |
| Collation |
614 P., 30 CM.
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