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SALES MANAGEMENT: ANALYSIS AND DECISION MAKING

MICHAEL R. WILLIAMS , RAMON A. AVILA , CHARLES H. SCHWEPKER , THOMAS N. INGRAM , RAYMOND W. LAFORGE

2003

BOOK

Category	MANAGEMENT
Abstract	SALES MANAGEMENT: ANALYSIS AND DECISION MAKING, 5TH EDITION BLENDS THE MOST RECENT SALES MANAGEMENT RESEARCH WITH REAL- LIFE "BEST PRACTICES" OF LEADING SALES ORGANIZATIONS. THIS TEXT CONTINUES TO FOCUS ON THE IMPORTANCE OF EMPLOYING DIFFERENT SALES STRATEGIES FOR DIFFERENT CONSUMER GROUPS, AS WELL AS INTEGRATING CORPORATE , BUSINESS , MARKETING AND SALES STRATEGIES.
ISBN	0324191081
Author(s)	MICHAEL R. WILLIAMS , RAMON A. AVILA , CHARLES H. SCHWEPKER , THOMAS N. INGRAM , RAYMOND W. LAFORGE
Credits
Edition	5TH ED.
Year	2003
Publisher	THOMSON SOUTH-WESTERN
Type	BOOK
Keywords	MANAGEMENT, SELLING
Language	English
Collation	420 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
4	Nicosia	A	6	No	Available
3	Nicosia	A	6	No	Available
1	Nicosia	A	6	No	Available
6	Nicosia	A	6	No	Available
2	Nicosia	A	6	No	Available
5	Nicosia	A	6	No	Available

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