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Category

MANAGEMENT

Abstract SALES MANAGEMENT: ANALYSIS AND DECISION MAKING, 5TH EDITION BLENDS THE MOST RECENT SALES MANAGEMENT RESEARCH WITH REAL- LIFE "BEST PRACTICES" OF LEADING SALES ORGANIZATIONS. THIS TEXT CONTINUES TO FOCUS ON THE IMPORTANCE OF EMPLOYING DIFFERENT SALES STRATEGIES FOR DIFFERENT CONSUMER GROUPS, AS WELL AS INTEGRATING CORPORATE , BUSINESS , MARKETING AND SALES STRATEGIES.

ISBN 0324191081
Author(s) MICHAEL R. WILLIAMS , RAMON A. AVILA , CHARLES H. SCHWEPKER , THOMAS N. INGRAM , RAYMOND W. LAFORGE
Credits
Edition 5TH ED.
Year 2003
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords MANAGEMENT, SELLING
Language English
Collation 420 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Nicosia J 5 No A
3 Nicosia J 5 No A
1 Nicosia J 5 No A
6 Nicosia J 5 No A
2 Nicosia J 5 No A
5 Nicosia J 5 No A