|
Category |
MANAGEMENT
|
Abstract |
THE BOOK IS IDEAL FOR ALL STUDENTS ON SALES MANAGEMENT, MARKETING AND BUSINESS STUDIES COURSES AS WELL AS FIELD SALESPEOPLE AND SALES MANAGERS.
|
ISBN |
0273674153
|
Author(s) |
JOBBER, DAVID, 1947-
,
LANCASTER, GEOFFREY, 1938-
|
Credits |
|
Edition |
6TH ED.
|
Year |
2003
|
Publisher |
FINANCIAL TIMES AND PRENTICE HALL
|
Type |
BOOK
|
Keywords |
MANAGEMENT
|
Language |
English |
Collation |
476 P., 25 CM.
|
|