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BUSINESS-TO-BUSINESS MARKETING: STRATEGIES AND IMPLEMENTATION

DANIEL MICHEL , JEAN- PAUL VALLA , ROBERT SALLE , PETER NAUDE

2003

BOOK
Category

MARKETING

Abstract THIS BOOK IS AN ADAPTATION OF A SUCCESSFUL FRENCH TEXT , WHICH IS ITSELFS NOW INTO ITS SECOND EDITION.A MAJOR SDTREGTH OF THIS TEXT IS THE EUROPEAN PERSPECTIVE IT OFFERS. IT IS AN ACADEMICALLY RIGOROUS TEXT, WITH STRONG PRACTICAL APPLICATION, THAT HAS TRIED IN A VARIETY OF BUSINESS SETTINGS.

ISBN 033392195X
Author(s) DANIEL MICHEL , JEAN- PAUL VALLA , ROBERT SALLE , PETER NAUDE
Credits
Edition 2ND ED.
Year 2003
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING
Language English
Collation 469 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 3 No A