|
| Category |
MARKETING
|
|
| Abstract |
SUSTAINABILITY MARKETING : A GLOBAL PERSPECTIVE PROVIDES A NEW SUSTAINABILITY - ORIENTED VISION OF MARKETING FOR THE TWENTY- FIRST CENTURY. IT HAS A CONSUMER MARKETRING FOCUS WITH AN EMPHASIS ON INTEGRATING SUSTAINABILITY PRINCIPLES INTO BOTH MARKETING THEORY AND THE PRACTICAL DECISION MAKING OF MARKETING MANAGERS.
|
| ISBN |
9780470519226
|
| Author(s) |
BELZ, FRANK-MARTIN
,
PEATTIE, KEN
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2009
|
| Publisher |
WILLEY
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
292 P., 20 CM.
|
|
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