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KELLOGG ON ADVERTISING AND MEDIA

BOBBY J. CALDER

2008

BOOK
Category

MARKETING

Abstract MARKETING FACES SERIOUS AND DISRUPTIVE CHANGES, INCLUDING THE LOSS OF THE MASS AUDIENCES , THE DECLINE OF BROADCAST TELEVISION ADVERTISING , AND THE INCEASED ROLE OF ONLINE ADVERTISING.

ISBN 9780470119860
Author(s) BOBBY J. CALDER
Credits
Edition 1ST ED.
Year 2008
Publisher WILEY
Type BOOK
Keywords MARKETING
Language English
Collation 292 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia F 8 No A 01/01/1970