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STRATEGIC BRAND MANAGEMENT: A EUROPEAN PERSPECTIVE

TONY APERIA , KELLER, KEVIN LANE, 1956- , MATS GEORGSON

2008

BOOK
Category

MARKETING

Abstract STRATEGIC BRAND MANAGEMENT: A EUROPEAN PERSPECTIVE
ISBN 9780273706328
Author(s) TONY APERIA , KELLER, KEVIN LANE, 1956- , MATS GEORGSON
Credits
Edition 1ST ED.
Year 2008
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords MARKETING
Language English
Collation 829 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No Available

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