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MARKETING RESEARCH: WITH SPSS: INTERNATIONAL STUDENT VERSION

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

2010

BOOK
Category

MARKETING

Abstract THROUGH A PRACTICAL AND APPLIED APPROACH , THIS TEXT WILL PREPARE STUDNTS TO BECOME EFFECTIVE CONSUMERS OF MARKET RESEARCH BY INTRODUCING ACTUAL DATA SAMPLES , PROFESSORS IN THE FIELD , AND REAL- WORLD CASE PROBLEMS.

ISBN 9780470414361
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 8TH ED.
Year 2010
Publisher WILLEY
Type BOOK
Keywords MARKETING
Language English
Collation 693 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 7 Yes A