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MARKETING COMMUNICATIONS: INTERACTIVITY, COMMUNITIES AND CONTENT

FILL, CHRIS

2009

BOOK
Category

COMMUNICATION IN MARKETING

Abstract MARKETING COMMUNICATIONS IS GEARED TOWARD STUDENTS STUDYING MARKETING OR BUSINESS STUDIES AT UNDERGRADUATE LEVEL AND POSTGRADUATE STUDENTS ON MARKETING RELATED PROGRAMMES. THE BOOK IS ALSO AN INVALUABLE RESOURCE FOR STUDENTS STUDYING FOR PROFESSIONAL MARKETING QUALIFICATIONS , MOST NOTABLY THOSE STUDYING COURSES OFFERED BY THE CHARTERED INSTITUTE OF MARKETING.

ISBN 9780273717225
Author(s) FILL, CHRIS
Credits
Edition 5TH ED.
Year 2009
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords MARKETING
Language English
Collation 958 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia R 5 Yes A
2 Limassol Η 1 No A
1 Nicosia C 7 No A
1 Limassol H 1 Yes A