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MARKETING COMMUNICATIONS: INTERACTIVITY, COMMUNITIES AND CONTENT
FILL, CHRIS
2009
BOOK
| Category |
COMMUNICATION IN MARKETING
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| Abstract |
MARKETING COMMUNICATIONS IS GEARED TOWARD STUDENTS STUDYING MARKETING OR BUSINESS STUDIES AT UNDERGRADUATE LEVEL AND POSTGRADUATE STUDENTS ON MARKETING RELATED PROGRAMMES. THE BOOK IS ALSO AN INVALUABLE RESOURCE FOR STUDENTS STUDYING FOR PROFESSIONAL MARKETING QUALIFICATIONS , MOST NOTABLY THOSE STUDYING COURSES OFFERED BY THE CHARTERED INSTITUTE OF MARKETING.
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| ISBN |
9780273717225
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| Author(s) |
FILL, CHRIS
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| Credits |
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| Edition |
5TH ED.
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| Year |
2009
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| Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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| Type |
BOOK
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| Keywords |
MARKETING
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| Language |
English |
| Collation |
958 P., 30 CM.
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