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KEY CONCEPTS IN PUBLIC RELATIONS

SANDRA CAIN

2009

BOOK
Category

PUBLIC RELATIONS

Abstract CREATIVITY, INNOVATION AND EXCELLENT MANAGEMENT SKILLS ARE AT THE FOREFRONT OF PUBLIC RELATIONS AND COMBINE TO CREATE AN INDUSTRY OF UNRIVALLED DYNAMISM. THE FIELD RELIES ON A MYRIAD OF SURROUNDING DISCIPLINES TOO, AND STUDENTS WILL INEVITABLY COME ACROSS IDEAS FROM MARKETING , COMMUNICATION AND SOCIAL PSYCHOLOGY IN THEIR STUDIES.

ISBN 9780230203297
Author(s) SANDRA CAIN
Credits
Edition 1ST ED.
Year 2009
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 251 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia K 2 No A