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Category |
PUBLIC RELATIONS
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Abstract |
CREATIVITY, INNOVATION AND EXCELLENT MANAGEMENT SKILLS ARE AT THE FOREFRONT OF PUBLIC RELATIONS AND COMBINE TO CREATE AN INDUSTRY OF UNRIVALLED DYNAMISM. THE FIELD RELIES ON A MYRIAD OF SURROUNDING DISCIPLINES TOO, AND STUDENTS WILL INEVITABLY COME ACROSS IDEAS FROM MARKETING , COMMUNICATION AND SOCIAL PSYCHOLOGY IN THEIR STUDIES.
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ISBN |
9780230203297
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Author(s) |
SANDRA CAIN
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Credits |
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Edition |
1ST ED.
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Year |
2009
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Publisher |
PALGRAVE MACMILLAN
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Type |
BOOK
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Keywords |
PUBLIC RELATIONS
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Language |
English |
Collation |
251 P., 25 CM.
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