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BREAKTHROUGH MARKETING PLANS: HOW TO STOP WASTING TIME AND START DRIVING GROWTH

TIM CALKINS

2008

BOOK
Category

MARKETING

Abstract BREAKTHROUGH MARKETING PLANS IS AN ESSENTIAL TOOL FOR PEOPLE WHO CREATE MERKETING PLANS AND PEOPLE WHO REVIEW THEM. THE BOOK PROVIDES SIMPLE, CLEAR FRAMEWORKS THAT ARE EASY TO APPLYH, AND HIGHLIGHTS WHY MARKETING PLANS MATTER, WHERE THEY GO WRONG , AND HOW TO CREATE A POWERFUL PLAN THAT WILL HELP BUILD A STRONG , PROFITABLE BUSINESS.

ISBN 9780230607576
Author(s) TIM CALKINS
Credits
Edition 1ST ED.
Year 2008
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING
Language English
Collation 172 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 8 No A