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CRITICAL MARKETING: CONTEMPORARY ISSUES IN MARKETING / EDITED BY MARK TADAJEWSKI AND DOUGLAS BROWNLIE

TADAJEWSKI, MARK , BROWNLIE, DOUGLAS T.

2008

BOOK
Category

MARKETING

Abstract " THIS INTELLECTUAL BULLDOZEN OF A BOOK ATTACKS THE ALL TOO PREVALENT MINDSET THAT VIEWS MARKETING AS ESSENTIALLY A MANAGERIAL FUNCTION BEST STUDIED FROM A LOGICAL POSITIVIST PERSPECTIVE. IN ITS PLACE THE EDITORS CHAMPION A FAR BROADER VIEW OF MARKETING'S COMPLEX ROLE IN TODAY'S WORLD, A VIEW THAT ONLY TOOLS AND INSIGHTS FROM HISTORICAL ANALYSIS AND CRITICAL THOUGHT, IN ALL ITS MANY FORMS , CAN PROVIDE. STUDENTS AND GRADUATES OF MARKETING PROGRAMS , THAT ALL TOO OFTEN PROVIDE AN UNDULY AN UNJUSTIFIABLY RESTRICTED VIEW OF WHAT'S INTELLECTUALLY GOOD , TRUE AND BEAUTIFUL , SHOULD FIND THIS BOOK A TRULY " MIND BLOWING" LEARNING EXPERIENCE"

ISBN 9780470511985
Author(s) TADAJEWSKI, MARK , BROWNLIE, DOUGLAS T.
Credits
Edition 1ST ED.
Year 2008
Publisher JOHN WILEY AND SONS
Type BOOK
Keywords MARKETING
Language English
Collation 402 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 5 No A
2 Nicosia Q 6 Yes A
1 Limassol I 5 No A 25/03/2018