|
BRAND MANTRAS: FINDING A PLACE IN THE MINDS AND HEARTS OF CONSUMERS
JAGDEEP KAPOOR
2009
BOOK
Category |
MARKETING
|
Abstract |
THE CONCISE AND PRACTICE - BASED BOOK IS AIMED AT HELPING MARKETERS DEVELOP WINNING BRAND STRATEGIES.
|
ISBN |
9788178299433
|
Author(s) |
JAGDEEP KAPOOR
|
Credits |
|
Edition |
2ND ED.
|
Year |
2009
|
Publisher |
RESPONSE
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
103 P., 20 CM.
|
|