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MARKETING RESEARCH ESSENTIALS

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

1995

BOOK
Category

MARKETING

Abstract WHEN IT COMES T PUTTING YOU ON THE FRONTLINES OF THE MARKETING RESEARCH INDUSTRY, MCDANIEL AND GATES STAND OUT FROM THE CROWD. THESE AUTHORS DELIVER THE HOTTEST TRENDS , INSIGHTS AND ADVANCES IN THE FIELD WITH A FOCUS ON HOW MARKETING RESEARCH IS PRACTICED TODAY.

ISBN 0314042830
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 1ST ED.
Year 1995
Publisher WEST PUBLISHING COMPANY
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 453 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A