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NICHE ENVY: MARKETING DISCRIMINATION IN THE DIGITAL AGE
JOSEPH TUROW
2006
BOOK
| Category |
COMMUNICATION IN MARKETING
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| Abstract |
" TUROW HAS BEAUTIFULLY SKETCHED THE RICH HISTORY OF CUSTOMER CATEGORIZATION- ATTEMPTS BOTH LARGE AND SMALL TO PLACE CONSUMERS INTO BOXES AND THEN NARROW THEIR CHOICES OR FIELDS OF VIEW ACCORDINGLY. HIS ANALYSIS COMES AT A TIME WHEN ELECTRONIC COMMERCE, BOTH ON- AND OFFLINE, IS POISED TO OFFER MORE BOXES AND DO MORE WITH THEM. HE OFFERS VALUABLE POLICY RECOMMENDATIONS TO HELP CUSTOMERS MAKE SENSE OF THE CORPORATE TERRAIN THEY INHABIT, AND EXPLAINS WHY ' PRIVACY POLICY' WON'T SOLVE MOST OF THESE PROBLEMS".
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| ISBN |
0262201658
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| Author(s) |
JOSEPH TUROW
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| Credits |
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| Edition |
1ST ED.
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| Year |
2006
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| Publisher |
MIT PRESS
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| Type |
BOOK
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| Keywords |
MARKETING COMMUNICATION
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| Language |
English |
| Collation |
225 P., 23 CM,
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