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CONTEMPORARY MARKETING RESEARCH

GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-

1996

BOOK
Category

MARKETING

Abstract THIS INTRODUCTORY MARKETING RESEARCH YEXT DISCUSSES HOT TO USE MARKETING RESEARCH TO GET THE BEST POSSIBLE INFORMATION , ANALYZE MARKETING RESEARCH REPORTS AND ASK INTELLIGENT QUESTIONS OF THE MARKET RESEARCH STAFF.

ISBN 0314061223
Author(s) GATES, ROGER H., 1942- , MCDANIEL, CARL, JR., 1941-
Credits
Edition 3RD ED.
Year 1996
Publisher WEST PUBLISHING COMPANY
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 783 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 4 No A