|
Category |
MARKETING
|
Abstract |
THIS INTRODUCTORY MARKETING RESEARCH YEXT DISCUSSES HOT TO USE MARKETING RESEARCH TO GET THE BEST POSSIBLE INFORMATION , ANALYZE MARKETING RESEARCH REPORTS AND ASK INTELLIGENT QUESTIONS OF THE MARKET RESEARCH STAFF.
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ISBN |
0314061223
|
Author(s) |
GATES, ROGER H., 1942-
,
MCDANIEL, CARL, JR., 1941-
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Credits |
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Edition |
3RD ED.
|
Year |
1996
|
Publisher |
WEST PUBLISHING COMPANY
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Type |
BOOK
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Keywords |
MARKETING RESEARCH
|
Language |
English |
Collation |
783 P., 30 CM.
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|