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THE MARKETING PLAN: A PRACTITIONER'S GUIDE

JOHN WESTWOOD

1996

BOOK
Category

MARKETING

PLANNING

Abstract THIS FULLY REVISED AND UPDATED EDITION INCLUDES THE LATEST MARKET RESEARCH METHODS , PRESENTATIONAL SOFTWARE AND APPROACHES TO THE KEY AREAS OF EUROPE , NORTH AMERICA AND ASIA PACIFIC.

ISBN 0749426144
Author(s) JOHN WESTWOOD
Credits
Edition 2ND ED.
Year 1996
Publisher KOGAN PAGE
Type BOOK
Keywords MARKETING, PLANNING
Language English
Collation 224 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia L 2 No A