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THE MARKETING PLAN: A PRACTITIONER'S GUIDE
JOHN WESTWOOD
1996
BOOK
Category |
MARKETING
PLANNING
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Abstract |
THIS FULLY REVISED AND UPDATED EDITION INCLUDES THE LATEST MARKET RESEARCH METHODS , PRESENTATIONAL SOFTWARE AND APPROACHES TO THE KEY AREAS OF EUROPE , NORTH AMERICA AND ASIA PACIFIC.
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ISBN |
0749426144
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Author(s) |
JOHN WESTWOOD
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Credits |
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Edition |
2ND ED.
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Year |
1996
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Publisher |
KOGAN PAGE
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Type |
BOOK
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Keywords |
MARKETING, PLANNING
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Language |
English |
Collation |
224 P., 25 CM.
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