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MARKETING PLANS: HOW TO PREPARE THEM , HOW TO USE THEM

MCDONALD, MALCOLM

2000

BOOK
Category

MARKETING

PLANNING

Abstract IN THIS NEW EDITION OF MARKETING PLANS , ONE OF THE WORLD'S LEADING MARKETING EDUCATORS HAS GREATLY EXPANDED HIS BOOK TO INCLUDE THE ESSENTIAL RECENT DEVELOPMENTS IN MARKETING TECHNIQUES AND A RANGE OF PRACTICAL MARKETING TOOLS.

ISBN 0750641169
Author(s) MCDONALD, MALCOLM
Credits
Edition 4TH ED.
Year 2000
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords MARKETING, PLANNING
Language English
Collation 578 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 5 No A