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Category |
MARKETING
PLANNING
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Abstract |
IN THIS NEW EDITION OF MARKETING PLANS , ONE OF THE WORLD'S LEADING MARKETING EDUCATORS HAS GREATLY EXPANDED HIS BOOK TO INCLUDE THE ESSENTIAL RECENT DEVELOPMENTS IN MARKETING TECHNIQUES AND A RANGE OF PRACTICAL MARKETING TOOLS.
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ISBN |
0750641169
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Author(s) |
MCDONALD, MALCOLM
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Credits |
|
Edition |
4TH ED.
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Year |
2000
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Publisher |
BUTTERWORTH HEINEMANN
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Type |
BOOK
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Keywords |
MARKETING, PLANNING
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Language |
English |
Collation |
578 P., 30 CM.
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|