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CUSTOMER CAPITALISM: INCREASING RETURNS IN NEW MARKET SPACES

SANDRA VANDERMERWE

1999

BOOK
Category

CUSTOMER ANALYSIS

Abstract " CUSTOMER CAPITALISM PROVIDES AN ORIGINAL AND POTENT MODEL FOR BUSINESS SUCCESS. A BOOK THAT FINALLY PUTS THE NAIL IN THE COFFIN OF PRODUCT- DRIVEN CAPITALISM AND OUTLINES A WHOLE NEW WAY TO GROW A BUSINESS AND OWN A MARKET".

ISBN 1857882415
Author(s) SANDRA VANDERMERWE
Credits
Edition 1ST ED.
Year 1999
Publisher NICHOLAS BREALEY PUBLISHING
Type BOOK
Keywords CUSTOMER ANALYSIS
Language English
Collation 296 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 5 No A