image

INSPIRED CUSTOMER SERVICE: STRATEGIES FOR SERVICE QUALITY

DAVID CLUTTERBUCK , COLIN ARMISTEAD , GRAHAM CLARK

1993

BOOK
Category

CUSTOMER ANALYSIS

Abstract THE MAJORITY OF BOOKS ON CUSTOMER SERVICE CONCENTRATE ON THE PRACTICALITIES OF IMPLEMENTING PROGRAMMES TO CHANGE STAFF ATTITUDES AND BEHAVIOUR. THE AUTHORS OF ISPRIRED CUSTOMER SERVICE, REVEAL THAT THE GREAT MAJORITY OF INTIATIVES FAIL BECAUSE THE ORGANISATION HAS NOT DEVELOPED A SUFFICIENTLY ROBUST STRATEGY.

ISBN 074940826X
Author(s) DAVID CLUTTERBUCK , COLIN ARMISTEAD , GRAHAM CLARK
Credits
Edition 1ST ED.
Year 1993
Publisher KOGAN PAGE
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 220 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 4 No A