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ADVERTISING : PRINCIPLES AND PRACTICE

SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT

2006

BOOK
Category

ADVERTISING

Abstract FOR INTRODUCTORY COURSES IN ADVERTISING, OFFERED IN MARKETING, JOURNALISM AND COMMUNICATION DEPARTMENTS. ADVERTISING: PRINCIPLES AND PRACTICE, 7E IS THE ONLY ADVERTISING TEXTBOOK THAT EMPHASIZES MEASURING ADVERTISING EFFECTIVENESS.

ISBN 0131465600
Author(s) SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT
Credits
Edition 7TH ED.
Year 2006
Publisher PRENTICE HALL
Type BOOK
Keywords ADVERTISING, PRINCIPLES, PRACTICE
Language English
Collation 592 P., 29 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 5 No A
2 Limassol H 5 No A 16/08/2016