image

SIMPLY MARKETING COMMUNICATIONS

FILL, CHRIS

2006

BOOKS
Category

MARKETING

Abstract SIMPLY MARKETING COMMUNICATIONSOFFERS A CONCISE OVERVIEW OF THE PRINCIPLES AND PRACTICES OF THIS DYNAMIC AND EXCITING SUBJECT. BASED ON CHRIS FILLS COMPREHENSIVE AND WIDELY USED MARKETING COMMUNICATIONS: ENGAGEMENT, STRATEGIES AND PRACTICE, THIS SHORTER BOOK HAS MUCH MORE EMPHASIS ON THE BASIC CONCEPTS AND AVOIDS THE USE OF SOME OF THE MORE COMPLEX THEORETICAL FRAMEWORKS. THE PRACTICAL AND APPLIED FOCUS OF THIS BOOK MAKES IT IDEAL FOR STUDENTS STUDYING MARKETING COMMUNICATIONS FOR THEIR CHARTERED INSTITUTE OF MARKETING DIPLOMA AND ALSO UNDERGRADUATES STUDYING THE SUBJECT AS PART OF A MARKETING OR MANAGEMENT DEGREE.
ISBN 9780273704058
Author(s) FILL, CHRIS
Credits
Edition 1ST ED.
Year 2006
Publisher PRENTICE HALL
Type BOOKS
Keywords MARKETING COMMUNICATIONS
Language English
Collation 410 P. : COL. ILL. ; 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 1 No Available
1 Limassol H 1 No Available