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Category |
BEHAVIOURAL STUDIES
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Abstract |
THE NINTH EDITION OF CONSUMER BEHAVIOR AND MARKETING STRATEGY CONTINUES TO REFLECT THE BELIEF THAT THE WHEEL OF CONSUMER ANALYSIS IS A POWERFUL TOOL NOT ONLY FOR ORGANIZING CONSUMER BEHAVIOR KNOWLEDGE BUT ALSO FOR UNDERSTANDING CONSUMERS AND FOR GUIDING THE DEVELOPMENT OF SUCCESSFUL MARKETING STRATEGIES. THE FOUR MAJOR PARTS OF THE WHEEL OF CONSUMER ANALYSIS ARE CONSUMER AFFECT AND COGNITION, CONSUMER BEHAVIOR, CONSUMER ENVIRONMENT, AND MARKETING STRATEGY. EACH OF THESE COMPONENTS IS THE TOPIC OF ONE OF THE FOUR MAJOR SECTIONS OF THIS BOOK.
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ISBN |
9780071267816
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Author(s) |
OLSON, JERRY C. (JERRY CORRIE), 1944-
,
PETER, J. PAUL
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Credits |
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Edition |
9TH ED.
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Year |
2010
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Publisher |
MCGRAW-HILL
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Type |
BOOKS
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Keywords |
BEHAVIOR, MARKETING STRATEGY. CONSUMER BEHAVIOR
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Language |
English |
Collation |
554 P., 25 CM.
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