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CONSUMER BEHAVIOR AND MARKETING STRATEGY

OLSON, JERRY C. (JERRY CORRIE), 1944- , PETER, J. PAUL

2010

BOOKS
Category

BEHAVIOURAL STUDIES

Abstract THE NINTH EDITION OF CONSUMER BEHAVIOR AND MARKETING STRATEGY CONTINUES TO REFLECT THE BELIEF THAT THE WHEEL OF CONSUMER ANALYSIS IS A POWERFUL TOOL NOT ONLY FOR ORGANIZING CONSUMER BEHAVIOR KNOWLEDGE BUT ALSO FOR UNDERSTANDING CONSUMERS AND FOR GUIDING THE DEVELOPMENT OF SUCCESSFUL MARKETING STRATEGIES. THE FOUR MAJOR PARTS OF THE WHEEL OF CONSUMER ANALYSIS ARE CONSUMER AFFECT AND COGNITION, CONSUMER BEHAVIOR, CONSUMER ENVIRONMENT, AND MARKETING STRATEGY. EACH OF THESE COMPONENTS IS THE TOPIC OF ONE OF THE FOUR MAJOR SECTIONS OF THIS BOOK.

ISBN 9780071267816
Author(s) OLSON, JERRY C. (JERRY CORRIE), 1944- , PETER, J. PAUL
Credits
Edition 9TH ED.
Year 2010
Publisher MCGRAW-HILL
Type BOOKS
Keywords BEHAVIOR, MARKETING STRATEGY. CONSUMER BEHAVIOR
Language English
Collation 554 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Nicosia O 5 No A 17/07/2014
1 Nicosia R 4 Yes A 01/01/1970
2 Nicosia P 4 Yes A 01/01/1970
1 Limassol C 10 No A 19/03/2017
2 Limassol C 10 No A 26/11/2015
3 Limassol L 3 Yes A 26/11/2015