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| Category |
MARKETING
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| Abstract |
PRINCIPLES AND PRACTICE OF MARKETING TRULY SETS THE BENCHMARK FOR ACHIEVEMENT IN INTRODUCTORY MARKETING COURSES. BROUGHT TO LIFE THROUGH ENGAGING EXAMPLES , EYE-CATCHING PRESENTATION AND INTERACTIVE RESOURCES , THIS COMTEMPORARY AND COMPREHENSIVEBOOK IS A TRUSTED AND STIMULATING CHOISE TO SUPPORT YOUR COURSE.
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| ISBN |
9780077123307
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| Author(s) |
JOBBER, DAVID, 1947-
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| Credits |
|
| Edition |
6TH ED.
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| Year |
2010
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| Publisher |
MCGRAW-HILL
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| Type |
BOOK
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| Keywords |
MARKETING
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| Language |
English |
| Collation |
946 P. , 35 CM.
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