|
Category |
MARKETING
|
Abstract |
ESSENTIALS OF MARKETING IS A CONCISE , NO- NONSENSE BOOK , WHICH SHARES ITS DNA WITH OUR PRINCIPLES OF MARKETING TEXT. IT IS DESIGNED TO CONTAIN ALL THE ESSENTIAL INFORMATION THAT STUDENTS NEED TO UNDERSTAND WHEN TAKING A SHORT INTRODUCTORY COURSE.
|
ISBN |
9780273708186
|
Author(s) |
PETTITT, STEPHEN
,
BRASSINGTON, FRANCES
|
Credits |
|
Edition |
2ND ED.
|
Year |
2007
|
Publisher |
PRENTICE HALL AND FINANCIAL TIMES
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
545 P., 25 CM.
|
|