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PRINCIPLES OF MARKETING

SAUNDERS, JOHN , WONG, VERONICA , KOTLER, PHILIP , ARMSTRONG, GARY (GARY M.)

2008

BOOK

Category	MARKETING
Abstract	REFLECTING HEIGHTENED CONCERNS ABOUT THE ENVIRONMENT , THIS NEW EDITION INTEGRATES THE CONCEPT OF SUSTAINABLE MARKETING , SHOWING HOW BUSINESS AND ORGANISATIONS CAN BALANCE CUSTOMER'S NEEDS AGAINST THEIR LONG-TERM INTERESTS.
ISBN	9780273711568
Author(s)	SAUNDERS, JOHN , WONG, VERONICA , KOTLER, PHILIP , ARMSTRONG, GARY (GARY M.)
Credits
Edition	5TH ED.
Year	2008
Publisher	PRENTICE HALL AND FINANCIAL TIMES
Type	BOOK
Keywords	MARKETING
Language	English
Collation	1020 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	S	1	Yes	Available

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