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CONSUMER BEHAVIOR

KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.

2010

BOOK
Category

BEHAVIOURAL STUDIES

Abstract CONSUMER BEHAVIOR CAPTURES THE IMPACT OF NEW MEDIA ON CONSUMER BEHAVIOR , AND FOCUSES ON THE MARKETERS ABILITY TO LEARN MORE ABOUT CUSTOMERS PURCHASES IN ORDER TO IMPLEMET STRATEGY WITH GREATER PRECISION.

ISBN 9780137006700
Author(s) KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.
Credits
Edition 10TH ED.
Year 2010
Publisher PEARSON
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 592 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 6 Yes A 26/07/2016