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CONSUMER BEHAVIOR

KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.

2007

BOOK
Category

BEHAVIOURAL STUDIES

Abstract IN THIS NEW EDITION , WE HAVE INTENSFIED OUR EMPHASIS ON MARKETING STRATEGY , USNG BOTH A THEORETICAL AND APPLICATIONS - ORIENTED APPROACH.

ISBN 0131869604
Author(s) KANUK, LESLIE LAZAR , SCHIFFMAN, LEON G.
Credits
Edition 9TH ED.
Year 2007
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 561 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A 16/07/2020