|
Category |
BEHAVIOURAL STUDIES
|
Abstract |
IN THIS NEW EDITION , WE HAVE INTENSFIED OUR EMPHASIS ON MARKETING STRATEGY , USNG BOTH A THEORETICAL AND APPLICATIONS - ORIENTED APPROACH.
|
ISBN |
0131869604
|
Author(s) |
KANUK, LESLIE LAZAR
,
SCHIFFMAN, LEON G.
|
Credits |
|
Edition |
9TH ED.
|
Year |
2007
|
Publisher |
PEARSON - PRENTICE HALL
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
561 P., 25 CM.
|
|