|
| Category |
BEHAVIOURAL STUDIES
|
|
| Abstract |
CONSUMER BEHAVIOUR, 2ND EDITION IS MORE STUDENTS CENTRED THAN THE COMPETITION , MANIFESTED IN THE USE OF CASES AND EXERCISES TO BE USED IN PARTICIPATIVE AND APPLIED WAYS, REFLECTING THE CLEAR TREND TO WARDS STUDENTS CENTRED AND APPLICATION - BASED MARKETING COURSES.
|
| ISBN |
9780470994658
|
| Author(s) |
FOXALL, G. R.
,
JAMAL, AHMAD, 1965-
,
EVANS, MARTIN (MARTIN J.)
|
| Credits |
|
| Edition |
2ND ED.
|
| Year |
2009
|
| Publisher |
WILLEY
|
| Type |
BOOK
|
| Keywords |
CONSUMER BEHAVIOUR
|
| Language |
English |
| Collation |
560 P., 25 CM.
|
|
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