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MARKETING AND THE INTERNET : CONCEPTUAL FOUNDATIONS

ELOISE COUPEY

2001

BOOK
Category

MARKETING

Abstract THIS BOOK IS PROVIDED YOU WITH THE CONCEPTUAL FOUNDATIONS YOU NEED TO UNDERSTAND THE IMPLICATIONS OF THE INTERNET AS AN ENVIRONMENT IN WHICH MARKETING ACTIVITIES ARE CONDUCTED. BY HAVING A GENERAL PICTURE OF THE INTERNET AND ITS INTERACTION WITH MARKETING ACTIVITIES, IT IS EASIER TO ENVISION POSSIBLE OUTCOMES OF STRATEGIC ACTIONS THAT INCORPORATE USE OF THE INTERNETS CAPABILITIES AS MARKETING TOOLS. THIS BOOK IS INTENDED TO HELP YOU DEVELOP THE KNOWLEDGE AND SKILLS YOU NEED TO OPERATE EFFECTIVELY WITHIN THE EXCITING AND OPPORTUNITY-LADEN ENVIRONMENT OF THE INTERNET.

ISBN 0130169757
Author(s) ELOISE COUPEY
Credits
Edition 1ST ED.
Year 2001
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 362 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 3 No A 01/01/1970