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MARKETING COMMUNICATIONS : A BRAND NARRATIVE APPROACH

TERRY SMITH , FREDRIK LANGE , MICAEL DAHLEN

2010

BOOK
Category

COMMUNICATION IN MARKETING

Abstract MARKETING COMMUNICATIONS : A BRAND NARRATIVE APPROACH IS A MAINSTREAM, STUDNET - DRIVEN TEXT WHICH GIVES PROMINENCE TO THE DRIVING FORCE OF ALL MARKETING COMMUNICATIONS : THE IMPERATIVE OF BRANDING. THE BOOKI AIMS TO ENGAGE STUDENTS IN AN ENTERTAINING , INFORMATIVE WAY , SETTING THE CONCEPTUAL MECHANICS OF MARKETING COMMUNICATIONS IN A CONTEMPORARY , DYNAMIC CONTEXT.

ISBN 9780470319925
Author(s) TERRY SMITH , FREDRIK LANGE , MICAEL DAHLEN
Credits
Edition 1ST ED.
Year 2010
Publisher WILLEY
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 583 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 5 Yes A