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ESSENTIALS OF MARKETING

BLYTHE, JIM

2008

BOOK
Category

MARKETING

Abstract ESSENTIALS OF MARKETING HELPS YOU PLAN AND CONSTRUCT YOUR UNDERSTANDING. THE USE OF THROUGHT- PROVOKING CASE STUDIES AND REAL-LIFE EXXAMPLES ALLOWS YOU TO CONTEXTUALISE YOUR KNOWLEDGE , BY SHOWING HOW MARKETING THEORY IS RELATED TO THE WORLD OF BUSINESS.

ISBN 9780273717362
Author(s) BLYTHE, JIM
Credits
Edition 4TH ED.
Year 2008
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords MARKETING
Language English
Collation 335 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 1 Yes A 01/01/1970