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| Category |
STRATEGIC MANAGEMENT
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| Abstract |
STRATEGIC MANAGEMENT IS AT THE CORE OF ANY BUSINESS. THE SECOND EDITION OF GLOBAL STRATEGIC MANAGEMENT EMBRACES TRADITIONAL STRATEGIC MANAGEMENT TEACHING, BUT EXTENDS IT TO A WORLD SCALE. IT OFFERS INSIGHT INTO THE IMPACT OF GLOBALIZATION ON BUSINESS ORGANIZATIONS AND INTO HOW MANAGERS COULD AND SHOULD REACT. THE TEXT COMBINES A STRATEGIC AND MANAGERIAL APPROACH TO GLOBAL ISSUES, BLENDING THEORY AND PRACTICAL, EMPIRICAL EXAMPLES TO GREAT EFFECT.
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| ISBN |
9780230008366
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| Author(s) |
PHILIPPE LASSERRE
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| Credits |
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| Edition |
2ND ED.
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| Year |
2007
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| Publisher |
PALGRAVE MACMILLAN
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| Type |
BOOK
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| Keywords |
STRATEGIC MANAGEMENT
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| Language |
English |
| Collation |
483 P., 25 CM.
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