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CONSUMER BEHAVIOR AND CULTURE : CONSEQUENCES FOR GLOBAL MARKETING AND ADVERTISING

MARIEKE DE MOOIJ

2004

BOOK
Category

CONSUMER BEHAVIOR

Abstract CONSUMER BEHAVIOR AND CULTURE REVIEWS THE MYTHS OF GLOBALO MARKETING AND EXPLORES THE CONCEPT OF CULTURE AND MODELS OF CULTURE. IT PROVIDES EMPIRICAL EVIDENCE OF CONVERGENCE AND DIVERGENCE IN CONSUMER BEHAVIOR AND COVERS VARIOUS PSYCHOLOGICAL AND SOCIOLOGICAL ASPECTS OF HUMEN BEHAVIOR USED FOR EXPLAINING CONSUMER BEHAVIOR.

ISBN 9780761926690
Author(s) MARIEKE DE MOOIJ
Credits
Edition 1ST ED.
Year 2004
Publisher SAGE PUBLICATIONS
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 345 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 3 Yes A