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Category |
MARKETING
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Abstract |
PACKED WITH CULTURAL , COMPANY AND COUNTRY EXAMPLES THAT HELP EXPLAIN THE PARADOXES INTERNATIONAL MARKETERS ARE LIKELY TO ENCOURTER, GLOBAL MARKETING AND ADVERTISING , OFFERS A MIX OF THEORY AND PRACTICAL APPLICATIONS AT IT COVERS GLOBALIZATION, GLOBAL BRANDING STRATEGIES , CLASSIFICATION MODELS OF CULTURE AND THE CONSEQUENCES OF CULTURE AND THE CONSEQUENCES OF CULTURE FOR ALL APECTS OF MARKETING COMMUNICATIONS.
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ISBN |
9781412970419
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Author(s) |
MOOIJ, MARIEKE K. DE, 1943-
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Credits |
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Edition |
3RD ED.
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Year |
2010
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Publisher |
SAGE
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
323 P., 25 CM.
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