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GLOBAL MARKETING AND ADVERTISING: UNDERSTANDING CULTURAL PARADOXES

MARIEKE DE MOOIJ

2010

BOOK
Category

MARKETING

Abstract PACKED WITH CULTURAL , COMPANY AND COUNTRY EXAMPLES THAT HELP EXPLAIN THE PARADOXES INTERNATIONAL MARKETERS ARE LIKELY TO ENCOURTER, GLOBAL MARKETING AND ADVERTISING , OFFERS A MIX OF THEORY AND PRACTICAL APPLICATIONS AT IT COVERS GLOBALIZATION, GLOBAL BRANDING STRATEGIES , CLASSIFICATION MODELS OF CULTURE AND THE CONSEQUENCES OF CULTURE AND THE CONSEQUENCES OF CULTURE FOR ALL APECTS OF MARKETING COMMUNICATIONS.

ISBN 9781412970419
Author(s) MARIEKE DE MOOIJ
Credits
Edition 3RD ED.
Year 2010
Publisher SAGE
Type BOOK
Keywords MARKETING
Language English
Collation 323 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 5 Yes A