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RYANAIR : THE LOW FARES AIRLINE - FUTURE DESTINATIONS?
ELEANOR O'HIGGINS
2010
CASE STUDY
| Category |
CASE AND MATERIALS
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| Abstract |
THE CASE FOCUSES ON THE ANALYSIS OF THE AIRLINE INDUSTRY ENVIRONMENT, THE INTERNAL RESOURCES / CAPABILITIES OF RYANAIR AND THE CONCEPT OF SUSTAINABLE COMPETITIVE ADVANTAGE. THE CASE ILLUSTRATES HOW A STRATEGY THAT IS GROUNDED IN THE EFFICIENT DEPLOYMENT OF ASSETS/RESOURCES/COMPETENCIES, WHILST ADDING PERCEIVED VALUE TO CUSTOMERS, DELIVERS A SUSTAINABLE STRATEGIC ADVANTAGE. THE CASE ALSO ILLUSTRATES THE DIFFICULTIES AND OBSTACLES THAT STAND IN THE WAY OF ACHIEVING AND RETAINING SUCH ADVANTAGE THROUGH CHANGING CIRCUMSTANCES.
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| ISBN |
000000033190
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| Author(s) |
ELEANOR O'HIGGINS
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| Credits |
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| Edition |
1ST ED.
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| Year |
2010
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| Publisher |
UNIVERSITY COLLEGE DUBLIN
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| Type |
CASE STUDY
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| Keywords |
RYANAIR, CASE STUDY, MBA
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| Language |
English |
| Collation |
618-629 P.
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