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EVALUATING PUBLIC RELATIONS: A BEST PRACTICE GUIDE TO PUBLIC RELATIONS PLANNING, RESEARCH AND EVALUATION

NOBLE, PAUL, 1955- , WATSON, TOM, 1950-

2008

BOOK
Category

PUBLIC RELATIONS

Abstract THE EVALUATION OF PUBLIC RELATION ACTIVITY IS RANKED VERY HIGHLY AMONG PR PRACTITIONERS WORLWIDE. BOTH CONSULTANCY AND IN- HOUSE PRACTITIONERS ARE SEEKING GREATER EVIDENCE OF CAMPAIGNS AND PROGRAMMES , WHICH IN TURN IS LEADING TO A GREATER DEMAND FOR INFORMATION ON EVALUATION METHODS.

ISBN 9788175543850
Author(s) NOBLE, PAUL, 1955- , WATSON, TOM, 1950-
Credits
Edition 2ND ED.
Year 2008
Publisher KOGAN PAGE
Type BOOK
Keywords PUBLIC RELATIONS
Language English
Collation 252 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia K 2 No A 01/01/1970
1 Limassol H 2 No A 01/01/1970