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E-MARKETING

JUDY STRAUSS , RAYMOND FROST

2009

BOOK
Category

ELECTRONIC MARKETING

Abstract FOR COURSES IN ELECTORNIC MARKETING OR E- BUSINESS STRAUSS/FROST OFFERS TRADITIONAL MARKETING COVERAGE WITH A TWIST t: ITS FOCUS IS ON THE INTERNET AND OTHER TECHNOLOGIES THAT HAVE HAD A PROFOUND EFFECT ON MARKETING . THE FIFTH EDITION ASSISTS ALL MARKETERS IN UNDERSTANDING THE INTERNET AND ITS SOCIAL MEDIA FOR IMPROVING BRAND IMAGES , SALES AND PROFITABILITY.

ISBN 9780132461849
Author(s) JUDY STRAUSS , RAYMOND FROST
Credits
Edition 5TH ED.
Year 2009
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 430 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 5 Yes A
1 Limassol J 6 No A
2 Limassol J 6 No A