|
| Category |
ELECTRONIC MARKETING
|
|
| Abstract |
FOR COURSES IN ELECTORNIC MARKETING OR E- BUSINESS STRAUSS/FROST OFFERS TRADITIONAL MARKETING COVERAGE WITH A TWIST t: ITS FOCUS IS ON THE INTERNET AND OTHER TECHNOLOGIES THAT HAVE HAD A PROFOUND EFFECT ON MARKETING . THE FIFTH EDITION ASSISTS ALL MARKETERS IN UNDERSTANDING THE INTERNET AND ITS SOCIAL MEDIA FOR IMPROVING BRAND IMAGES , SALES AND PROFITABILITY.
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| ISBN |
9780132461849
|
| Author(s) |
JUDY STRAUSS
,
RAYMOND FROST
|
| Credits |
|
| Edition |
5TH ED.
|
| Year |
2009
|
| Publisher |
PEARSON - PRENTICE HALL
|
| Type |
BOOK
|
| Keywords |
ELECTRONIC MARKETING
|
| Language |
English |
| Collation |
430 P., 25 CM.
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