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INTERACTIVE SERVICES MARKETING

RAYMOND P. FISK , JOBY JOHN , STEPHEN J. GROVE

2004

BOOK

Category	MARKETING
Abstract	INTERACTIVE SERVICES MARKETING, FOCUSES ON THE INTERACTIVE NATURE OF SERVICE EXPERIENCE. SERVICES ARE SPECIAL KINDS OF EXPERIENCES , OCCURING WHEN SERVICE ORGANIZATIONS AND THEIR CUSTOMERS INTERACT FACE TO FACE OR AT LONG DISTANCES.
ISBN	0618312846
Author(s)	RAYMOND P. FISK , JOBY JOHN , STEPHEN J. GROVE
Credits
Edition	2ND ED.
Year	2004
Publisher	HOUGHTON MIFFLIN
Type	BOOK
Keywords	MARKETING
Language	English
Collation	275 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	D	2	No	Available

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