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INTERACTIVE SERVICES MARKETING

RAYMOND P. FISK , JOBY JOHN , STEPHEN J. GROVE

2004

BOOK
Category

MARKETING

Abstract INTERACTIVE SERVICES MARKETING, FOCUSES ON THE INTERACTIVE NATURE OF SERVICE EXPERIENCE. SERVICES ARE SPECIAL KINDS OF EXPERIENCES , OCCURING WHEN SERVICE ORGANIZATIONS AND THEIR CUSTOMERS INTERACT FACE TO FACE OR AT LONG DISTANCES.

ISBN 0618312846
Author(s) RAYMOND P. FISK , JOBY JOHN , STEPHEN J. GROVE
Credits
Edition 2ND ED.
Year 2004
Publisher HOUGHTON MIFFLIN
Type BOOK
Keywords MARKETING
Language English
Collation 275 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 2 No A