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FOUNDATIONS OF MARKETING

DAVID JOBBER , FAHY, JOHN, 1962-

2006

BOOK
Category

MARKETING

Abstract FOUNDATIONS OF MARKETING IS AN EXCITING AND COMPREHENSIVE INTRODUCTION TO THE FUNDAMENTALS OF MARKETING THEORY AND PRACTICE. IDEAL FOR THOSE STUDYING MARKETING FOR THE FIRST TIME.

ISBN 0077109189
Author(s) DAVID JOBBER , FAHY, JOHN, 1962-
Credits
Edition 2ND ED.
Year 2006
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING
Language English
Collation 376 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 2 No A