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BASIC MARKETING RESEARCH

GILBERT A. CHURCHILL

2004

BOOK
Category

MARKETING

MARKETING RESEARCH

Abstract THIS BEST - SELLING INTRODUCTORY MARKETING RESEARCH TEXT HAS UNDERGONE A COMPLETE TRANSITION IN THE 5TH EDITION , MAKING ITS COMPLETELY ACCESSIBLE TO STUDENTS WHILE STILL RETAINING ONE OF ITS GREATEST FEATURES - ITS LEVEL OF RELEVANT AND IMPORTANT INFORMATION. TAKE A LOOK AT THIS REVISEDD TEXT AND YOU'LL SEE HOW WE COMBINED A TRUE MANAGERIAL AND DECISIION -MAKING EMPHASIS , WITH THE MOST THOROUGH EXPLANATION OF WHAT MARKETING RESEARCH IS , AND HOW MARKETING RESEARCH IS DONE. THIS TEXT WILL GIVE YOUR STUDENTS A COMPLETE UNDERSTANDING OF THE MODERN PRACTICE OF MARKETING RESEARCH FROM THE FORMULATION OF A QUESTION TO THE THE PRESENTATION OF THE RESULTS.

ISBN 0324190972
Author(s) GILBERT A. CHURCHILL
Credits
Edition 5 ED.
Year 2004
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation 738 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 4 No A 17/12/2015