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| Category |
MARKETING
MARKETING RESEARCH
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| Abstract |
THIS BEST - SELLING INTRODUCTORY MARKETING RESEARCH TEXT HAS UNDERGONE A COMPLETE TRANSITION IN THE 5TH EDITION , MAKING ITS COMPLETELY ACCESSIBLE TO STUDENTS WHILE STILL RETAINING ONE OF ITS GREATEST FEATURES - ITS LEVEL OF RELEVANT AND IMPORTANT INFORMATION. TAKE A LOOK AT THIS REVISEDD TEXT AND YOU'LL SEE HOW WE COMBINED A TRUE MANAGERIAL AND DECISIION -MAKING EMPHASIS , WITH THE MOST THOROUGH EXPLANATION OF WHAT MARKETING RESEARCH IS , AND HOW MARKETING RESEARCH IS DONE. THIS TEXT WILL GIVE YOUR STUDENTS A COMPLETE UNDERSTANDING OF THE MODERN PRACTICE OF MARKETING RESEARCH FROM THE FORMULATION OF A QUESTION TO THE THE PRESENTATION OF THE RESULTS.
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| ISBN |
0324190972
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| Author(s) |
GILBERT A. CHURCHILL
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| Credits |
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| Edition |
5 ED.
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| Year |
2004
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| Publisher |
THOMSON SOUTH-WESTERN
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| Type |
BOOK
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| Keywords |
MARKETING RESEARCH
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| Language |
English |
| Collation |
738 P., 30 CM.
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