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STRATEGIC MARKETING PROBLEMS : CASES AND COMMENTS

PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.

2010

BOOK
Category

MARKETING

Abstract THIS BOOK IS DELICATED TO THE DEVELOPMENT OF DECISION- MAKING SKILLS IN MARKETING. TEXTUAL MATERIAL INTRODUCES CONCEPTS AND TOOLS USEFUL IN FRAMING AND SOLVING MARKETING PROBLEMS. CASE STUDIES DESCRIBING ACTUAL MARKETING PROBLEMS PROVIDE AN OPORTUNITY FOR YOU TO APPLY THOSE CONCEPTS AND TOOLS.

ISBN 9780132465496
Author(s) PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
Credits
Edition 12TH ED.
Year 2010
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 708 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 6 No A
2 Nicosia C 4 No A