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Category |
MARKETING
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Abstract |
THIS BOOK IS DELICATED TO THE DEVELOPMENT OF DECISION- MAKING SKILLS IN MARKETING. TEXTUAL MATERIAL INTRODUCES CONCEPTS AND TOOLS USEFUL IN FRAMING AND SOLVING MARKETING PROBLEMS. CASE STUDIES DESCRIBING ACTUAL MARKETING PROBLEMS PROVIDE AN OPORTUNITY FOR YOU TO APPLY THOSE CONCEPTS AND TOOLS.
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ISBN |
9780132465496
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Author(s) |
PETERSON, ROBERT A. (ROBERT ALLEN), 1944-
,
KERIN, ROGER A.
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Credits |
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Edition |
12TH ED.
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Year |
2010
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Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
708 P., 30 CM.
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