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Category

ADVERTISING

COMMUNICATION IN MARKETING

Abstract CONTENTS: MARKETING COMMUNICATIONS AS A STRATEGIC MARKETING TOOL -- INTRODUCING COMMUNICATION -- ETHICAL ISSUES AND CURRENT CHALLENGES -- ANALYSING THE INTEGRATED MARKETING COMMUNICATIONS ENVIRONMENT -- CREATIVITY AND CREATIVITY TACTICS -- THE IMC CLIENT/AGENCY RELATIONSHIP -- AND BRANDING -- TRADITIONAL MEDIA -- ELECTRONIC, NEW AND SOCIAL MEDIA -- EMERGING, HYBRID MEDIA AND EXPERIENTIAL MARKETING -- ADVERTISING -- INTEGRATED CAMPAIGN DEVELOPMENT : DIRECT AND DATABASE MARKETING, OUTDOOR AND POINT OF PURCHASE -- INTEGRATED CAMPAIGN DEVELOPMENT : MARKETING PR AND SPONSORSHIP -- INTEGRATED CAMPAIGN DEVELOPMENT : PERSONAL SELLING AND SALES MANAGEMENT, RETAIL KEY ACCOUNT LIAISON, EXHIBITIONS AND SHOWS -- EVALUATION AND CONTROL : EVIDENCE OF EFFECTIVENESS AND THE CHALLENGE OF MEASURING RETURN ON INVESTMENT.

ISBN 9780415507714
Author(s) EAGLE, LYNNE , DAHL, STEPHAN , LLOYD, JENNY , CZARNECKA, BARBARA
Credits
Edition 1ST ED.
Year 2015
Publisher ROUTLEDGE
Type BOOK
Keywords DIGITAL MARKETING
Language English
Collation XIII, 427 P. : ILL. ; 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol U 3 Yes A 24/10/2018