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INTEGRATED MARKETING COMMUNICATIONS: STRATEGIC PLANNING PERSPECTIVES

TUCKWELL, KEITH, 1950-

2005

BOOK
Category

MARKETING

Abstract THE TEXTBOOK MEETS THE NEEDS OF THIS MARKETPLACE. THE CONTENT OF THE BOOK PAYS EQUAL ATTENTION TO THE VARIOUS COMPONENTS OF THE MARKETING COMMUNICATION MIX WHILE STRESSING THE NEED TO COORDINATE APPROPRIATE COMPONENTS INTO AN INTERGRATED PLAN.

ISBN 0131405381
Author(s) TUCKWELL, KEITH, 1950-
Credits
Edition 1ST ED.
Year 2005
Publisher PEARSON PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 423 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 3 Yes A
2 Nicosia R 5 Yes A
1 Limassol H 1 No A