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INTEGRATED MARKETING COMMUNICATIONS (WITH CD-ROM)

DAVID PICKTON , AMANDA BRODERICK

2005

BOOK
Category

MARKETING

Abstract MARKETING COMMUNICATIONS CONTINUES TO PROVIDE A COMPREHENSIVE COVERAGE OF MARKETING COMMUNICATIONS IN A UNIQUE INTEGRATED FORMAT. THE COMPREHENSIVE COVERAGE OF MATERIAL , BASED ON RECENT , SEMINAL RESEARCH AND APPLIED EXAMPLES , PROVIDES A MUST HAVE TEXT ON INTEGRATED MARKETING COMMUNICATIONS.

ISBN 9780273676458
Author(s) DAVID PICKTON , AMANDA BRODERICK
Credits
Edition 2ND ED.
Year 2005
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords MARKETING
Language English
Collation 761 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 5 Yes A 01/01/1970