|
| Category |
MARKETING
|
|
| Abstract |
MARKETING COMMUNICATIONS CONTINUES TO PROVIDE A COMPREHENSIVE COVERAGE OF MARKETING COMMUNICATIONS IN A UNIQUE INTEGRATED FORMAT. THE COMPREHENSIVE COVERAGE OF MATERIAL , BASED ON RECENT , SEMINAL RESEARCH AND APPLIED EXAMPLES , PROVIDES A MUST HAVE TEXT ON INTEGRATED MARKETING COMMUNICATIONS.
|
| ISBN |
9780273676458
|
| Author(s) |
DAVID PICKTON
,
AMANDA BRODERICK
|
| Credits |
|
| Edition |
2ND ED.
|
| Year |
2005
|
| Publisher |
PRENTICE HALL AND FINANCIAL TIMES
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
761 P., 30 CM.
|
|
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