|
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS : THEORY AND PRACTICE
PERCY, LARRY
2008
BOOK
| Category |
MARKETING
|
|
| Abstract |
THIS EXCITING AND COMPREHENSIVE NEW TEXTBOOK DEALS WITH ALL ASPECTS OF INTEGRATED MARKETING COMMUNICATION FROM A STRATEGIC PERSPECTIVE. INTEGRATED MARKETING COMMUNICATIONS IS PLANNING IN A SYSTEMATIC WAY TO DETERMINE THE MOST EFFECTIVE AND CONSISTENT MESSAGE FOR APPROPRIATE TARGET AUDIENCES.
|
| ISBN |
9780750679800
|
| Author(s) |
PERCY, LARRY
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2008
|
| Publisher |
BUTTERWORTH HEINEMANN
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
308 P., 25 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy