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MARKETING COMMUNICATION: A EUROPEAN PERSPECTIVE

VAN DE BERGH, JOERI , GEUENS, MAGGIE , PELSMACKER DE, PATRICK

2010

BOOK
Category

MARKETING

Abstract MARKETING COMMUNICATION: A EUROPEAN PERSPECTIVE PROVIDES AB EXTENSIVE OVERVIEW OF THE KEY CONCEPTS, TECHNIQUES AND APPLICATIONS OF MARKETING COMMUNICATIONS WITHIN A EUROPEAN CONTEXT.

ISBN 9780273721383
Author(s) VAN DE BERGH, JOERI , GEUENS, MAGGIE , PELSMACKER DE, PATRICK
Credits
Edition 4TH ED.
Year 2010
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 660 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia P 5 Yes A