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DIGIMARKETING: THE ESSENTIAL GUIDE TO NEW MEDIA AND MARKETING

IAN FENWICK , KENT WERTIME

2008

BOOK
Category

ELECTRONIC MARKETING

Abstract "WE ARE ALL DIGIMARKETERS NOW"- OR WE SHOULD BE. THE AUTHORS HAVE FOR THE FIRST TIME PROVIDED A LUCID, HYPE- FREE, BUSINESS- BASED AND PRACTICAL GUIDE TO THE NEW AGE OF MARKETING: IT IS A KIND OF DIGITAL BAEDEKER, WHICH SHOULD BE ON EVERY BUSINESSMAN'S BOOK- SHELF." -- MILES YOUNG , CHAIRMAN, OGILVY & MATHER ASIA PACIFIC.

ISBN 9780470822319
Author(s) IAN FENWICK , KENT WERTIME
Credits
Edition 1ST ED.
Year 2008
Publisher JOHN WILEY AND SONS, INC.
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 406 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
4 Limassol J 6 No A
2 Limassol J 6 No A
1 Limassol J 6 No A
3 Limassol J 6 No A