|
Category |
ELECTRONIC MARKETING
|
Abstract |
"WE ARE ALL DIGIMARKETERS NOW"- OR WE SHOULD BE. THE AUTHORS HAVE FOR THE FIRST TIME PROVIDED A LUCID, HYPE- FREE, BUSINESS- BASED AND PRACTICAL GUIDE TO THE NEW AGE OF MARKETING: IT IS A KIND OF DIGITAL BAEDEKER, WHICH SHOULD BE ON EVERY BUSINESSMAN'S BOOK- SHELF." -- MILES YOUNG , CHAIRMAN, OGILVY & MATHER ASIA PACIFIC.
|
ISBN |
9780470822319
|
Author(s) |
IAN FENWICK
,
KENT WERTIME
|
Credits |
|
Edition |
1ST ED.
|
Year |
2008
|
Publisher |
JOHN WILEY AND SONS, INC.
|
Type |
BOOK
|
Keywords |
ELECTRONIC MARKETING
|
Language |
English |
Collation |
406 P., 25 CM.
|
|