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MARKETING AND FINANCIAL MANAGEMENT : NEW ECONOMY - NEW INTERFACES

DAVID WALTERS , MICHAEL HALLIDAY

2005

BOOK
Category

MARKETING

Abstract MARKETING AND FINANCIAL MANAGEMENT EXPLORES THE WAY IN WHICH MARKETING DECISIONS CAN AFFECT THE FINANCIAL PERFORMANCE OF A COMPANY, AND ALSO THE IMPLICATIONS FOR MANAGEMENT.

ISBN 9781403940975
Author(s) DAVID WALTERS , MICHAEL HALLIDAY
Credits
Edition 1ST ED.
Year 2005
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING
Language English
Collation 408 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Nicosia C 6 No A
1 Nicosia P 7 Yes A